Branch Agent Meetings September 18, 2012

Moreland Sales Meeting 9.18.2012

OK, this is AWESOME: Windermere was the #5 mid-sized business in PORTLAND for charitable giving, and received a Portland Business Journal Corporate Philanthropy Award. (The only residential real estate company on the list by the way!) We can toot our horn, but this link shows all the worthy award recipients. Kudos to them all!

  For your Website / Blog:


Market Action :: Where every reporter who reports on real estate in Portland goes for their info.  Unless you’re Eeyore, this is a very uplifting report on the Portland real estate scene. I KNOW the stats can be a bit over the top, but please check out page two and look at the appreciation levels for all the areas around Portland. SE PDX in the black – Yes!


Ready or not, here comes Fall!  And if you own a home, that means maintenance (that whole ‘pride of ownership deal’. J This is a quick read, but if you just do these few things, your house will love you.

Let’s see…how much does a 2,500 square foot house cost? THAT question is relative! I often get the ‘about how much are homes worth based on square footage?’ Not a bad question, but THESE homes kinda throw the question under the bus!


Looking at REALLY expensive homes is cool!  You can ooh and awe and not have to pay the property taxes at the end of the year. This luxury portfolio on line magazine is pretty sweet. Note: you can’t read the text when you’re perusing. However, there is a nifty slide bar on the right that scrolls in and out quickly. Check it out.


How do you calculate confidence?  I’m not sure, but someone does. Home Builder confidence is the highest it’s been since April of 2006. Part of their jumping up and down is that SALES are at their best level since 2006 as well. And while there are a couple of ‘other’ concerns, this is really a nice read for the home industry.



Linda – 1408 SE Knapp St., Craftsman, Exposed beams, natural woodwork, 4BD/2BA, $399,900 – Going fast! Offers being reviewed tomorrow at High Noon.

Candace – 23655 SW Stafford Hill Dr, 5BD/4.2BA, $1,999,000 – $300K price reduction. Wow!

Peggy – LO Open 18383 Old River Dr, 97034 – Price Reduction, very private – This home has an amazingly private backyard. You are truly away from it all!


Needs Wants:

Bill – Buyers $250,000 or under – Close-in, Milwaukie, St. Johns, 3BD

Bill – Buyers $150,000 – something small, Oregon City

Jeff – Buyers under $200,000 – close-in, fixer


Branch Stuff:

  • Next week is our …… PANCAKE BREAKFAST MEETING! Bring your appetites! Brianne will be using her skillet making …BLUEBERRY Pancakes! Yum!
  • The 2012 Sellwood 5K Run/Walk for Education is looking for sponsors. (See Steve if interested)
  • “Share the Warmth” coat and blanket drive. Barrels will be coming end of October. We need a volunteer for the coat and blanket drive coordinator. A great cause to contact your sphere about. – JEFF has volunteered to be the coordinator. THANK YOU! We’ll be keeping you informed on ways you can enlist your sphere to help out. (And a nice reason to make contact)
  • Multnomah County 12 month real estate company graph. Sweet! (See attached)



  • 9/19 – Property Tax Appeal Process @ RH 9:00-10:00am (1 CE)
  • 9/20 – Property Taxes Explained @ RH 1:00-2:00pm (1 CE)
  • 9/20 – Ninja Webinar ‘Help your Clients Decide’ 8:00-9:00am @ MO
  • 9/21 – Premier Network Breakfast – 8:45-11:00 Becki Saltzman – “Blow Your Mind”
  • 9/26 – Energy Audits @ MO 1:00-2:00pm (1 CE)
  • 9/27 – Dispute Resolution – From the Inside @ MO 1:00-2:00pm (1 CE)
  • 9/27 – First Time Homebuyer seminar @ RH 6:00-7:30pm (1.5 CE)


Transaction Master

  • Fannie Mae REO Additional Offer Instructions. These guidelines can truly help you and your clients on any REO offer, but doubly so, on FNMA Homepath offers. Highly recommended. (See attached)


  • Good read: Recognizing Problem Short Sales Early. Not a lot of new content, but enough to read this good Phil Querin article.


  • Condo Closing Date alert! Fannie Mae upcoming changes – full legal reviews of condo documents. If your client is putting down less than 25%, closing dates need 60 to 75 days for a full review. 


  • Real Transactions
    • Agreed to Repairs without the waiver of buyer’s rights. Can the buyer STILL terminate before the end of the Inspection Time period?
      • Windermere addendum states that they waive rights when Seller’s complete repairs. However, the sale agreement states that ‘UNLESS a written modification has been reached, buyers have the right to unconditionally disapprove. So….. Once ONE modification is made, buyers can’t use the inspection period to terminate.
    • The other agent says ‘they will be meeting their clients tonight to make a decision on the offer.” What should you say to your clients?
      • I’ll keep you informed… (Now you’re in a waiting period. Keep communication open.) Remember NOT to try and predict the future, or to convey to your client that the OTHER agent can predict the future.
    • Your client verbally agrees to a change in the agreement that the other party wants. What do you say to your client? What do you say to the other agent?
      • A verbal agreement needs to be set in writing. Make sure that’s clear to all parties. Also time is of the essence, as situations change.

Listing Specialist:

  • Video Stat: 78% of home sellers expect video to part of the marketing campaign. Less than 1% of agents do it. 
  • Would it be better to have your QR code go to a video? Yes.


Business Savvy:

  • Question: Could you do a quick 20 second talk on Quantitative Easing and how it impacts real estate?
    • It’s the Feds attempt to stimulate the economy with $40 Billion in mortgage backed securities each month.
    • Main goal is to keep mortgage rates LOW.
    • The last two tries had minimal impact (except for the stock market loving it)


Consistent Connections:

  • Are calendars part of your connection plan? If so….. IT’S ALMOST OCTOBER!
  • Your websites: A couple of Steve tips that I did this weekend.
    • Any links on your site? Change the default to “open in new window/tab”

Be sure your Headings really let the client know what happens if they click. Instead of ‘Properties’, how about ‘Search for Active Listings’.

  • Talk to Brianne or Steve if you need help


  • OK, this is AWESOME: Windermere was the #5 mid-sized business in PORTLAND for charitable giving. (The only residential real estate company on the list by the way!) We can toot our horn, but this link shows all the award recipients. Kudos to them all! Share with your sphere!